Dawson Denim

In collaboration with Brighton-based denim brand Dawson Denim, this project focused on expanding brand awareness and reaching new audiences through strategic PR and marketing. The goal was to honour Dawson’s deep-rooted craftsmanship and heritage while repositioning the brand in a way that felt relevant and engaging to younger consumers.

I contributed to the development of a full campaign concept that celebrated the brand’s history through a modern visual lens. This included concept development, styling, and assisting with photography to produce a series of social media assets and a branding direction that could live across multiple platforms. Our approach emphasized storytelling, authenticity, and the timeless value of slow, considered fashion.

I also participated in pitching the final concept to the client, applying professional communication skills and a clear understanding of brand positioning. This project sharpened my ability to merge research with creative strategy, and it reinforced my confidence in collaborating with real-world brands to build campaigns that are both meaningful and marketable.