ABOUT
I’m a Fashion Communication student specialising in styling, creative direction, and editorial content with a focus on streetwear, visual identity, and minimal design. My work is rooted in clean, concept-led execution that bridges fashion with culture and narrative.
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With experience across both collaborative and client-facing projects, I’ve developed work for sustainable initiatives, built brand concepts for emerging labels, and contributed to campaigns that explore fashion through a contemporary and considered lens. I take a strategic and visually-driven approach to everything I create — from lookbooks and social content to styled shoots and brand storytelling.
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I’m currently looking to expand my experience through opportunities in styling, creative direction, and editorial production.
Skills
Styling
I specialise in concept-led and editorial styling with a particular interest in streetwear, luxury, and youth culture. My approach to styling goes beyond clothing. I use garments as tools for storytelling, identity, and visual impact. I’m confident in building looks that support a narrative or brand message, coordinating on-set wardrobe, and working closely with photographers and models to achieve strong final visuals. I understand how to adapt styling for different contexts, whether for a print feature, digital campaign, or promotional content.
Communication and Research
Research is a key part of my process. I conduct in-depth trend, brand, and consumer research to ensure all creative work is grounded in real-world context. I’m experienced in building consumer profiles, forecasting visual trends, and using research to inform everything from styling decisions to campaign strategy. I’m also confident in presenting ideas clearly and professionally, whether through visual pitch decks, written rationales, or live presentations.
Creative Direction
I take pride in shaping strong visual narratives and overseeing creative output from start to finish. My strengths lie in concept development, moodboarding, art direction, and unifying visuals across various touchpoints. I approach each brief strategically, aligning creative ideas with brand values and audience insight. Whether it’s directing a photoshoot, building a retail concept, or developing campaign visuals, I bring clarity, vision, and attention to detail throughout the process.
Editorial Design
Editorial storytelling is at the heart of my practice. I have experience producing both digital and print-based layouts including lookbooks, zines, and spreads that reflect a refined and modern visual language. I have a strong eye for composition, typography, and visual flow, and I use design to create structured narratives that communicate ideas with impact. My style leans toward minimal, clean design, often grounded in concept and backed by research.
Digital Tools
I am highly skilled in Adobe InDesign, which I use extensively for lookbooks, editorial layouts, and portfolio presentation. My understanding of grid systems, spacing, and typographic structure allows me to create visually consistent, polished, and professional designs. I also work confidently in Photoshop for image editing and retouching, and Illustrator for logo design, graphics, and vector-based assets. For agile content production, I use Canva, and I have a working knowledge of Premiere Pro for basic video editing and motion content support.
