2024 Supreme

This project celebrates 30 years of Supreme through a curated lookbook that highlights the brand’s most iconic pieces since its founding in 1994. Designed to strengthen the connection between Supreme and its global audience, the lookbook serves as both a visual archive and a storytelling tool that reflects the brand’s evolution from underground skate label to cultural powerhouse.

The lookbook was structured to spotlight key moments in Supreme’s history using carefully selected garments, campaign-style visuals, and strong editorial design. Each look represents a chapter in the brand’s legacy, chosen for its cultural relevance and the way it contributed to shaping Supreme’s identity and influence.

I led the creative direction, concept development, styling, and layout execution. I also developed consumer profiles to inform the tone and structure, ensuring the final outcome resonated with both loyal fans and new audiences discovering the brand for the first time.

This project reflects my ability to communicate brand legacy through visual storytelling, blending cultural insight with strategic editorial design.